Answer for Yandex Direct exam with proctoring (12.2019)

Answers to the Yandex Direct exam with proctoring, relevant for 12/15/2019.
In the attached document, all variants of the test questions with all the correct answers.
The attached document is suitable for independent preparation for the exam, passing "with the help of a friend" (for example, he can tap the correct answer options on your hand).


1 example of questions and answers from each topic:


The advertiser’s goal is to contact a large office center with a special offer. What actions should be taken to configure the ad impressions only for this audience? (Several variants)

-Create a segment in Yandex.Audience based on DMP data, which collected the employees of the office center of interest
-Create a segment in Yandex.Audience based on geolocation data with the type “Circle”, a point on the office center
-Create a segment in Yandex.Audience based on geolocation data with the type "Polygon" and mark the office center with dots
- Create retargeted ad impressions based on geolocation segment

At the campaign and ad group levels, various upward adjustments have been made for video additions. What adjustments will work when an ad is displayed in video format?

- Both adjustments will work
-The adjustment set for the group will work
-Max adjustment will work
-The adjustment set for the campaign will work

Key phrase: "flower delivery." The campaign is set up for Samara and the region, and advanced geo-targeting is included. Select search queries where users from Tula can see the campaign announcement (several options)

-Tula flower delivery
-Bouquet of flowers with delivery Samara
- Flower delivery by courier in Tula
-Order flowers with delivery in Samara
-Carrier flower delivery
-Flower delivery

Throughout the online store’s campaign, the minimum search price is high. What to do to reduce it?

-Create a new advertising campaign with the same indicators, and archive the current one
-Improve the quality of all advertising campaigns that link to the advertised domain, even if they are opened in other accounts
-Change the account on which the ad is running. Archive all ad campaigns on this account
-Specify the region of impressions. In different regions, the minimum price acting on a search is different

Michael advertises home delivery of water. He compared the percentage of conversions and the percentage of sessions involved on different devices and noticed a big difference in the percentage of conversions on mobile and desktops. The difference between engagement rates on these devices is much lower. With what it can be connected?

- The accumulated data on the percentage of conversions and sessions involved is not enough to draw conclusions
-Mobile users are less likely to use the feedback form, it’s easier for them to immediately call and place an order
- The Yandex.Metrica counter is not configured correctly, since the percentage of conversions and the percentage of sessions involved do not match

Advertiser - a cafe in Moscow where you can come with dogs. The purpose of the advertising campaign is to increase the number of visitors. Which query set is most suitable?

-dog-friendly cafe, restaurant for people with dogs, cafe entrance with pets
cafe with animals, chat with animals in a cafe, restaurant with dogs
cafe in the center of Moscow, where to eat in Moscow, the best restaurants in Moscow
-exhibition of dogs, where to see dogs, schedule of dog shows